Kevin Love, the NBA veteran and former Cleveland Cavaliers champion, is backing a new trading card shop in Lake Oswego, Oregon. The store, named The Alley, opened in July 2026. Love’s involvement was confirmed by local reports.
From Court to Collectibles
The Alley focuses on sports cards and memorabilia. Love, a five-time All-Star, has been an active collector. This is his first known retail investment in the collectibles sector. The store offers both in-store and online sales.
Love is currently under contract with the Utah Jazz. He averaged 8.8 points and 6.1 rebounds last season. His career earnings exceed $270 million.
| Detail | Information |
|---|---|
| Investor | Kevin Love |
| Store Name | The Alley |
| Location | Lake Oswego, Oregon |
| Focus | Trading cards and memorabilia |
| Opening Date | July 2026 |
| Investor Team | Utah Jazz |
Another card shop, Replay, is set to open on Long Island. Love is not involved in that project. The Lake Oswego Review first reported Love’s backing of The Alley.
Love’s move mirrors a trend of athletes entering the collectibles market. Former teammate LeBron James has also invested in sports memorabilia ventures. Rumors of James recruiting Love to the Cavaliers persist, but no deal is imminent.
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💡 Frequently Asked Questions (FAQ)
- Q: What is the name of the trading card shop Kevin Love is backing?
- A: The shop is named The Alley, located in Lake Oswego, Oregon.
- Q: When did The Alley open?
- A: The Alley opened in July 2026.
- Q: Is Kevin Love involved with another card shop called Replay on Long Island?
- A: No, Kevin Love is not involved with Replay; that is a separate project.
Extended Reading
Kevin Love's investment in The Alley was first reported by the Lake Oswego Review on July 14, 2026. The store aims to serve the growing demand for sports collectibles in the Pacific Northwest. Love's net worth is estimated at $120 million by Celebrity Net Worth.
