LEGO will produce Hello Kitty and Friends sets under a licensing deal with Sanrio, the Danish toymaker announced. The first products hit shelves in 2027.
A teaser video confirmed five characters: Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll. LEGO did not disclose piece counts, pricing, or set configurations.
What Is Confirmed
| Item | Detail |
|---|---|
| Licensor | Sanrio |
| Licensee | LEGO |
| Theme | LEGO Hello Kitty & Friends |
| Release | 2027 |
| Characters | Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll |
| Set Type | Play sets (multiple) |
| Pricing | Not announced |
Context
The deal expands LEGO’s IP portfolio. It follows a Dragon Ball partnership announced the prior week.
Sanrio has licensed Hello Kitty to multiple toy manufacturers for decades. LEGO’s entry marks the brand’s first appearance in brick form.
No product images, SKUs, or regional rollout schedules were released. Retail availability through Shop Pudiu or other channels remains unconfirmed.
💡 Frequently Asked Questions (FAQ)
- Q: When will LEGO Hello Kitty sets be released?
- A: The first LEGO Hello Kitty & Friends products are scheduled to hit shelves in 2027.
- Q: Which Sanrio characters will appear in LEGO sets?
- A: A teaser confirmed five characters: Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll.
- Q: Are pricing and piece counts for LEGO Hello Kitty sets known?
- A: No. LEGO has not disclosed piece counts, pricing, set configurations, or regional rollout schedules.
Extended Reading
Jay’s Brick Blog reported the announcement on October 6, 2026, citing an official LEGO teaser video. StoneWars confirmed the Sanrio partnership as a new theme with “several play sets.” The Brothers Brick noted the deal continues LEGO’s aggressive IP expansion strategy.
LEGO has not published a full press release. All information derives from the teaser and secondary reporting.
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