LEGO will produce Hello Kitty and Friends sets. The company announced a licensing agreement with Sanrio on October 6, 2026. First sets ship in 2027.
The teaser video confirms five characters. Hello Kitty. Kuromi. My Melody. Pompompurin. Cinnamoroll.
This marks LEGO’s second major Japanese IP deal in a week. A Dragon Ball set was announced days earlier.
Confirmed Character Lineup
| Character | Sanrio Debut | Confirmed for 2027 |
|---|---|---|
| Hello Kitty | 1974 | Yes |
| Kuromi | 2005 | Yes |
| My Melody | 1975 | Yes |
| Pompompurin | 1996 | Yes |
| Cinnamoroll | 2001 | Yes |
What LEGO Has Not Disclosed
No set numbers. No piece counts. No pricing. No release dates beyond the 2027 window.
LEGO declined to specify whether sets target children or the adult collector market. The teaser suggests play sets rather than display models.
Sanrio has licensed its characters to competing brick brands before. This is the first LEGO partnership.
💡 Frequently Asked Questions (FAQ)
- Q: When will LEGO Hello Kitty and Friends sets be released?
- A: The first sets are scheduled to ship in 2027, though LEGO has not announced specific release dates.
- Q: Which Sanrio characters will appear in the LEGO sets?
- A: The confirmed lineup includes Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll.
- Q: Has LEGO revealed pricing or piece counts for the Hello Kitty sets?
- A: No. LEGO has not disclosed set numbers, piece counts, pricing, or exact release dates beyond the 2027 window.
Extended Reading
Sanrio operates a global licensing program spanning apparel, stationery, and theme parks. Hello Kitty alone generates an estimated $8 billion in annual retail sales across licensed products.
LEGO’s IP portfolio now includes Nintendo, Sega, Sony, and Sanrio. The company reported record revenue of DKK 44.6 billion in the first half of 2025.
Shop Pudiu lists LEGO and Sanrio merchandise in its online and in-store catalog. Contactless pickup and delivery are available.
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