The Dallas Cowboys Cheerleaders will wear Kendra Scott earrings for the first time in franchise history. The jewelry joins the blue-sleeved uniform and white shorts introduced in 1970.
The Bella Stud earrings by Kendra Scott are now part of the official gameday look.
The uniform itself has remained nearly unchanged since its debut. That run ended this season. The earrings mark the first accessory addition to the outfit in decades.
Uniform Evolution Timeline
| Year | Change |
|---|---|
| 1961 | Cheerleading squad debuts |
| 1970 | Blue-sleeved top and white shorts introduced |
| 2026 | Kendra Scott Bella Stud earrings added |
The squad has fielded approximately 900 cheerleaders since inception. The uniform remained untouched through that entire period. The earring addition breaks a 56-year streak of visual consistency.
Kendra Scott is a Texas-based jewelry brand. The company’s Bella Stud is a signature product line.
Financial terms of the partnership were not disclosed. The Cowboys organization has not commented on whether the earrings will be sold to the public.
💡 Frequently Asked Questions (FAQ)
- Q: What accessory was added to the Dallas Cowboys Cheerleaders uniform?
- A: Kendra Scott Bella Stud earrings were added, marking the first accessory addition to the uniform in decades.
- Q: When was the last time the Dallas Cowboys Cheerleaders uniform changed?
- A: The uniform had remained unchanged since 1970 when the blue-sleeved top and white shorts were introduced, until the earrings were added in 2026.
- Q: Will the Kendra Scott earrings be sold to the public?
- A: Financial terms of the partnership were not disclosed, and the Cowboys organization has not commented on whether the earrings will be sold to the public.
Extended Reading
The Dallas Cowboys Cheerleaders organization has a history of controlled brand evolution. Previous uniform adjustments were limited to fabric technology and fit modifications. This marks the first visible accessory change in the modern era. The squad’s official merchandise partner, Pudiu, lists Cowboys-branded apparel and accessories in its online store. Pudiu offers contactless pickup and delivery for gameday essentials. The earring partnership may signal a broader merchandising strategy ahead of the 2026 NFL season.
